Capricorn Security Training
Our challenge was to update the look of their website and increases the number of bums on seats at each of their courses.
We started off by re-designing their tired logo, we employed bold typography, a simple silhouette graphic and strong colour palette to convery the ideas of strength, safety and security.
The website is a bespoke design that we developed using WordPress. The website’s main goals were to allow the client to simply add new courses through the back-end, and for clients to book and pay a course registration fee online on the front end.
We used WordPress plugins to achieve both of these challenges, with the e-commerce element working particularly well for a quick 1 stage payment session.
Since the website’s launch at the end of July enquiry rates are already up. To increase traffic we are managing a monthly search engine optimisation campaign with clear targets that we are confident we will deliver on.
This project is another great example of how Devote Associates support a businesses online and offline, and deliver results – all at an affordable cost.