LOFT Interiors – Packages
LOFT Interiors briefed us to design a new ‘Inspired Rooms’ brochure for their six new furniture packages. Each of the packages needed a ‘brand’ creating, suggested accessories included and a unique feel.
Our solution was based around the use of different textures relevant to to the package, so hessian, metal, wood, leather, stone and tweed were integrated with other textures, colours and an array of fonts to create mood boards and double page spreads.
Strong client photography allowed us to maximise room shots as well as loose furniture images from each package.
A HTML email campaign was designed and sent to their data list to encourage the downloading of a pdf version of the brochure, prior to printed copies going out to key clients.