When LOFT Interiors decided that their existing marketing collateral needed an overhaul, contacting us was the natural next step. Because, in the tight knit North West property industry everyone talks. So if you do a great job for someone word gets around. Which is exactly how the LOFT/Devote Associates relationship was born. Our portfolio of branding and digital design for the property world came with glowing recommendations, so it wasn’t long before LOFT turned to us for assistance.
In desperate need of some serious design devotion, LOFT briefed our creative team to propel the property management furnishing specialist’s branding and marketing collateral to the next level. Existing materials simply didn’t convey LOFT’s well-established reputation as the market leader in its field, and so LOFT tasked us with the job of creating a fresh approach to highlighting LOFT’s key USPs and underscoring the size and pedigree of the company.
All it took was a little devotion….and incisive advice from seasoned design professionals. Applying its creative counsel, we recommended first setting in place strict brand guidelines to ensure a cohesive approach to all future LOFT marketing collateral, which now benefits from the same clean, crisp and professional look and stays firmly on brand and on message.
With the foundations of well established brand guidelines in place – from a limited corporate colour palette right through to consistent fonts – we have developed a full suite of marketing materials that leave LOFT’s competitors standing.
Fusing the mechanics of hard working design with true creative acumen, we turned our creative attentions to everything from LOFT’s newly launched website – which is both intuitive to use and easy on the eye – to a glossy product review, advertising campaigns, emailers and point of sale material.
Spanning both traditional print and digital media, whatever the communications tool, it shares the same ability to shout LOFT’s statement of intent as a serious player and position LOFT as the solution to the property management market’s furnishings needs.
‘’Working with Creative Director Dan Clarke and the team at Devote is an absolute pleasure. Not only are we on the same wavelength when it comes to the best way of conveying LOFT’s strong brand values, but Devote Associates are one of the only design agencies I’ve ever worked with that delivers the level of polish I require first time, every time.
‘’It’s a great client/designer relationship, as Dan and his team marry a clear understanding of our business objectives with real design talent. I’m always open to new, fresh ideas, and Dan never fails to impress. I often come to Dan with the germ of an idea, and he’s always able to tap into my vision and take it to the next level.’’
Ben Hall, managing director of LOFT Interiors